5 DO’s of Professional Inviting
1. Have a Sorting Mindset
A common misconception about inviting is that people think your purpose is to get everyone to agree to meet with you. However, this is a sure way to get depressed, and oversell your opportunity.
The correct mindset is that you are only sorting. You are sorting between people who want to learn more about a business opportunity, and those who aren’t interested. Just like recommending a chick-flick movie. Not everyone would be interested, kanya kanyang trip lang yan. Your job in the inviting phase is to just sort, sort, sort!
For those who say no, that’s okay, walang pilitan. Remain professional and just contact them again 6 months later. It is possible that their personal situation would have changed already, and they are more open for business.
For those who say yes, then your only job is to set a meeting (not to present everything over the phone). Your only goal is to set an agreed date, time and place when you will meet to discuss the details further. Nothing more, and nothing less.
2. Ready Your Materials
Before inviting, you should have 3 things ready with you. Your name list with contact numbers, your inviting script and your phone. These three will keep you focused and efficient with your inviting. (Why should you call? The best way for inviting is thru calls because you get an immediate response – rather than text or FB, your prospect has the option to delay and think about the reply. Calling also tells your prospect that you mean business, and your message urgent and important.)
3. Keep it Short and Focused
The best invites last for a maximum of 3 minutes. Anything more means you’re saying too much, or you’re not in control of the conversation – you’re asking too little. Here’s the general sequence of a good invite. (Important: This is just a quick outline, please DO NOT USE IT YET – we will cover how to deliver this script in the next article…)
- Build rapport
- Kamusta na? San ka na nagw-work ngayon?
- Transition to serious mode
- Kaya ako tumawag kasi may gusto akong itanong na importante. May 1-2 minutes ka ba ngayon?
- Introduce the business
- May ginagawa kasi akong business project kasama mga kaibigan ko from <work, college, highschool,etc.>. Okay yung takbo ng project kaya naghahanap pa kami ng other people to help out. Kung yung project naman kayang gawin part-time and very good din ang income potential, open ka ba to meet with me and my team leader para ma discuss namin sayo yung details ng project, then after you can decide kung kaya?
- Schedule the meeting
- Okay! This week available ako ng [ day and time ] and [ day and time ] Alin ang mas okay sa’yo dun?
- Make them commit to the meeting
- [ Name of prospect ], very professional ang culture dito sa project team, kaya okay lang ba na I expect you to come on time? [Oo, okay lang]
Okay it-text ko nalang sayo yung address pareply nalang if you received it okay? [Yes, okay!]
Very Important: If you still don’t have the script for answering questions like networking ba yan? Anong business project yan? Sales ba yan? Anong gagawin? Etc. You need to have scripts for those questions prepared as well!
4. Always End with Questions
As you invite, remember that the person asking the question is in control of the conversation. That is why notice that at the end of each part, the script ends with a question. If the prospect asks you with a question, answer it, then ask your question to move the conversation forward.
5. Keep your Information Neutral
As you may have noticed, the script above doesn’t mention any specific company name or product, it also doesn’t mention network marketing or MLM. The reason behind this is to avoid any misconceptions the person may have about the industry or the company.
The reality is that network marketing is one of the best ways to start up a business. However, it has come to be highly misunderstood by the public because of the dishonest, corrupt and unprofessional people within the industry. This is made worse by the tendency of the public to generalize about everything they see on the news. This is the reason why we keep the information neutral – they should only know that it is a business related project (not coffee/movie/date!).
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